BMW hears all of your complaints. “BMW doesn’t make reliable cars”, enter their warranty program. “BMW doesn’t care about handling anymore”, still has yet to make a FWD vehicle for the world market. “the M cars are too fat” the M2 says hello. “they don’t make the ultimate driving machine”, but they do still offer a stick. For every complaint you’ve thrown at BMW, aside from the price, they’ve had an answer. Now the people from Bavaria will do you one better and return to their roots with BMW Films.
If you don’t remember the BMW films, Bmw can properly explain it in the following quote;
“Launched in 2001, BMW Films’ “The Hire” was a series of eight groundbreaking online short films starring Clive Owen as an enigmatic driver for hire. Each film was a unique story, with David Fincher, Ridley Scott and Tony Scott acting as executive producers. The films were helmed by an astonishing lengthy list of acclaimed directors; John Frankenheimer, Ang Lee, Wong Kar-Wai, Guy Ritchie, Alejandro González Iñárritu, John Woo, Joe Carnahan and Tony Scott, and featured stars like Madonna, Gary Oldman, Don Cheadle, Mickey Rourke, F. Murray Abraham and James Brown. Only available online and released four years before the invention of YouTube, the films were critically-acclaimed and fifteen years later still have a cult following.”
Essentially BMW films was like a BMW version of “The Transporter” (which features Audi’s), before it became the massive franchise with Jason Statham. Each film, however, was a short instead of a feature length movie. “The Driver” (played by Clive Owen) had a different mission each episode. They went from things as crazy as drag racing the devil in a Z4, to transporting Madonna in an E39 m5. BMW didn’t skimp on the talent when making this series. You essentially are watching a Hollywood short action film with plenty of action and car chases featuring fast BMWs.
Originally the films were, no doubt, a marketing strategy for BMW, but the series became a huge cult classic. In the beginning, BMW just gave away DVDs of the films, but they always ran out.
To finally make the reboot official, BMW has revived the website BMWfilms.com, which was defunct for a while and where the films were originally hosted.
All we know about the current iteration is that it will be called “The escape”. This time around, Clive Owen will return to his role as the Driver and it will also feature Jon Bernthal, Dakota Fanning and Vera Farmiga. Directing this time, will be Neil Blomkamp (Chappie, District 9) who will also co-write.
Be Prepared to head over to BMWfilms.com on October 23 at 6:00 PM est. to check out the start of “The escape”